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Audio Branding and AUI (Audio User Interface)

Apple Computer

Earwax entered the world of interactive audio in 1987 working with Apple Computer’s Multimedia Lab in San Francisco. With HyperCard and Laserdiscs we help provide music and a sound library for the Visual Almanac. Jim McKee in collaboration with Apple’s Advanced Technology Group, developed AUI for the 3D mouse, typing interfaces and sounds for the Appearance Manager.

Integrating Music and Sound Design

Soon after our introduction to Silicon Valley,  Michael Markman, Director of Apple marketing asked Earwax to help create an audio brand for the then little know Apple TV. Sampling the Macintosh IIX hard drive and start-up chime, was the start of a knew and exciting form of composition and sound design. Integrating product functionality with branding identification, others followed starting in the late 1980 and beyond, among them Kodak, 3Com, Logitech, Avaya.


Everett Katigbak, one of Facebook’s Branding Managers and Earwax sound designer Jim McKee help create the F-A-C-E Messenger ping.


Working together with Belkin Senior Manager, User Experience Jon Plummer, Jim McKee creates a new audio brand and start-up for Belkin’s new Bluetooth speaker series. See the Belkin Fusive review.


Immersion Corporation is the world leader in haptics for gaming and now mobile advertising. Working with Immersion’s senior UX researcher David Birnbaum, Jim with colleague composer Kevin Gerzevitz help create a new audio brand and ringtone collection for mobile devices. Earwax has been working with Immersion helping them with various audio needs. This piece Immersion Touchsense is an audio rendition of haptics designed by Big Productions created nearly fifteen years ago. The sound design was by Earwax associate Andrew Roth. The pencil used here was a number 2 – soft.


Salesforce Creative director, Senior Story Producer Clayton Talmon de l’ Armée called on Earwax to help create three Podcast templates for marketing, sales and training.  Jim with colleague composers Rama Kolesnikow, Juan Abel Elias, Kevin Gerzevitz and Alex Mandel helped to create a new sound and format of these shows.

Earwax has been helping corporations like Apple, Ariba, Silicon Graphics and Cray with various internal and external communications for more than three decades. We provide journalists, on-site recording services, along with whatever coaching needed to help get your message across.