SAN FRANCISCO, CALIFORNIA

Underground Ads helped produce this radio spot for the Center for Ecoliteracy. The Summer Meals program is part of their California Kids initiative, which is designed to increase understanding about our state’s amazing food, how it reaches the table, and it’s health benefits. The initiative also celebrates the abundance of California agriculture. The radio spot, in Spanish, supports “Fresh California fruits and vegetables in summer meals for all kids. Now. No cost. No paperwork.”

Charlie Cardillo. Underground’ creative director, recorded the local kids in San Francisco and helped coached voice talent Natalia Hecker in this fun spot edited and mixed at Earwax studios in North Beach.